Two members of Workshop 88 went to hear Massimo Banzi’s talk on Arduino, open source hardware and more. The talk was part of Ge Garage’s Idea Week. He gave some great stories of the philosophy, joys and problems of putting the Arduino out as open source hardware.
Among many other insights, he described how the fashion industry – with no intellectual property protection – made a lot more money than the entertainment and music industries with all their DRM efforts. He told of the value of the many iterations of Arduino and how a primary metric of its success was the time between a new user opening the box and getting a useful result. We learned it was named for a bar where they held many design meetings. It was a great talk.
Rachel also scored some excellent networking time with Massimo, including connections that will be very useful in her upcoming trip to the Rome Maker Faire. Jim brought home a newly autographed Arduino that had run the dollhouse at Rachel’s New York Maker Faire booth.
(Thanks to Drew Fustini from PS:1 for the lead picture!)